Wednesday, 4 January 2017

What makes a standout PR candidate?

In addition to Comms Crowd, I am an associate lecturer in PR at several universities, 
Focus if you want to do well in interview
contributing to the Professional Employability modules.

Recently we conducted externally-invigilated panel interviews for every student for a hypothetical 
intern or junior role depending on their experience in PR, advertising, marketing events etc. There were two panels each panel interviewed 30 students in a day - intense.

So you get a very succinct view of qualities that work in interview: Here were the ones that worked best for me:

IMMERSED - Those that could clearly demonstrate a calling for the industry, enjoyed discussing campaigns and liked watching how stories played out in the media. These candidates were able to demonstrate a very proactive choice of careers, almost a vocation and we loved talking to these guys, they were one of us already.

ENGAGE - Those that liked engaging with us were open and seemed to enjoy the process, This really stands you in good stead when so many candidates seem reluctant to even be in the room and the interviewer feels more like a dentist trying desperately to extract information, than a would be employer, .

TUNED IN - Finally those that demonstrated a (quiet) resolve, an innate understanding they had this one moment to convince us that they had the attitude, the attributes, the experience and skills to easily fit in a team and capably do a good job. Those that were successful substantiated passion with knowledge, balanced confidence with credibility, openness with professionalism and demonstrated a positive rationale.They did not get distracted by their nerves, let the occasion overwhelm them, nor lose their way in an effort to become our NBFs, but just resolved to take that opportunity to show us the best of themselves with every answer. In short they had FOCUS.


But if these are not key qualities for you the great comfort of course is most all PR firms don't rely on interview alone and applicants are given the opportunity to match the talk with the walk, demonstrating their skills and abilities in a variety of tests from proof-reading, pitching, aptitude tests, copy writing etc - and then it of course becomes a very level playing field. Hurrah!

Wednesday, 7 December 2016

Why the PR Industry is increasingly turning to freelancers

Sharing this recent article from PR Moment to which I also contributed, Ref Brexit, can't speak for the rest of the industry but my crew of freelancers have never been busier. In an uncertain market, you need to make sure your PR budget is is invested in PR talent, not a nice reception area.

The PR industry is more dependent on freelancers than ever


Saturday, 30 July 2016

Plunge into freelancing it refreshes your soul…

Guest post from latest recruit and our digital marketing diva -  Simona Cotta Ramusino

Simona - deep dive digital marketing
Reality has finally hit. I have updated my LinkedIn profile with my new job title so it must be true: I am a PR And Digital Marketing Freelancer. After 20 years of working for top class agencies and in-house marketing departments of international brands I have decided to take the plunge into freelancing. Making the decision to go freelance was a scary moment and I am just beginning to get to grips with my new status. It is something that, in just a short period of time, I have already come to appreciate and enjoy and won’t change my mind any time soon. Why? Well you need to know how I got into freelancing.

It’s really thanks to Sam. 

Sam and I worked together a few years ago, and one of her talents back then was the ability to read people’s strengths and personalities and make it work well within a team. When I asked Sam for advice on whether I should join her band of freelancers she knew my type well: I am not a risk taker, I am someone who always has to think things through, always needs to have a Plan B (or C or D). So Sam not only laid out the naked truth about the freelance world but she also made sure I didn’t have too much time to think over the cons the new path would entail and got me straight to work as part of the CommsCrowd gang. 

The “plunge” came with an important life lesson. As I started reconnecting and talking to previous colleagues, they all agreed it was a great career move for me, some even wondered why I hadn’t done this sooner. It surprised me. They knew more about me, about my skills and talent than I did. At the end it was their support and comments that gave me that final push and made me realise it was indeed a career change, it wasn’t something temporary, something I could do in my spare time or just as I was looking for something else. It was my new job title. 

To answer my initial question on why I wouldn’t change being a freelancer this is because it lets me use all the communications skills I have learned through the years and apply them for a variety of clients that an agency wouldn’t even have on their books. I also feel it has elevated me professionally and it is giving me so much satisfaction, both professionally and personally. Because the relationships I establish with my clients seem to be more on a par, the recognition I receive for my work feels more personal and genuine.

So while some people may decide to go down the freelance route because they want a better work/life balance or be their own boss, for me these are just by-products. Freelancing means doing what you do best and enjoying it!