Wednesday, 22 June 2016

Multi-tasking: what I’ve learned so far

Guest post from our latest recruit, Marcel Klebba, social media activist and occasional junior.

live it eat it breathe it

On gaining an essential PR skill - you're never to young to start with the multi-tasking...

It’s 5PM. I am drinking my Earl Grey with (skimmed) milk, while writing this post. Playing in the background I have Radio 4’s Today Programme podcast from this morning that I didn’t manage to listen to till the end. As the Polish team is playing some decent football in Euro 2016, I am also following the score on my phone, while at the same time I am on my second screen monitoring multiple tweets and twitter feeds on TweetDeck. This is taking multitasking to a whole new level, even for me!

I multitask all the time. I have to. My life is quite busy so learning how to multi-task is a must for me. I am a PR student, part of the virtual Comms Crowd, while also making beautiful coffees on weekends at my local coffee shop. Whenever I have a bit of spare time from uni I try to get as much work experience as I can which is often hard. Once back home, after a full day of work or lessons or meetings, I still find myself having to to write an essay for the course or do prepare some posts for our clients’ twitter feeds. As I am a good son, who is living away from home, I can’t forget about face-timing my Mum, as well.

Multi-tasking is the skill that nowadays really pays off and that can give you a massive advantage, especially in PR where you need to be able to manage your schedule, meet clients’ deadlines, attend meetings while at the same time carrying on with your routine comms work .

Apart from its numerous advantages, multitasking has some drawbacks. Obviously, when doing too many things at once you run the risk of not doing any of them right Therefore, something tells me that I now need to pause the radio in the background in order to focus on my writing. Knowing when and what to prioritise is essential as well: keeping track of the football score, even though it’s super important for me,is not as time-sensitive and paramount as the work that I need to deliver for the clients. Juggling everything isn’t impossible and is extremely rewarding. Being praised for good work by Sam, is a superb feeling and keeps me motivated.

Talking of Sam and the Comms Crowd, I would not be able to do social media without the agency being, as we like to call it, cloud-based. It gives me the opportunity to work anywhere and anytime… within deadlines, not to upset Sam!

Comms Crowd’s approach is really innovative. Communication between all the members is being done via email and we share all our work on drop box we are all in our own offices, in some cases – living rooms. Comms Crowd gives us all flexibility and the chance to nurture not only startups, but also our kids, our hobbies, or, in my case, get the top mark for my Online PR module at uni. That’s The beauty of freelancing, as Sam has said, the beauty of multi-tasking I say!

Sunday, 24 April 2016

The Comms Crowd goes global!

Global comms, it ain't no job for a lone dog!
On how we are growing ( albeit vicariously).

When you go freelance, you quickly realise the limitations of what you can competently do and therefore the nature of the projects you can take on. So then, if you're smart, you collaborate playing to your strengths working with others similarly smart but with complementary skills. Here at the Comms Crowd we have been sublimely happy in that phase for the last few years - steadily adding interesting clients that appreciate the hands on approach and building up the merits of the crew in a wholly organic stylee, even getting nominated for an award along the way. But what does our next iteration look like?

When I founded Comms Crowd it was not to become the next Edelman or even to get into the PR Top 100. In my experience bigger does not correlate to better - not for the clients, where more can buy you less; not for the staff, unless your job satisfaction depends on the length of your job title; nor even the bottom line, impressive offices and charismatic receptionist do not come cheap. 


For me, small is truly beautiful and that’s the way we are going to stay. But that said who can deny the global nature of comms and the tech start-ups we work with, have global appeal and we need to secure them global attention without busting the budget...

So we have joined a network, courtesy of Manzer Communications in the US - a great fit for us and our clients.

  • All the partner agencies are small independents like ourselves so we know all the work will be done by senior, accountable and personable teams and the buck stops with the founder.
  • All the agencies focus on tech and start-ups so little will get lost in translation – geek is geek wherever you go.
  • Between us we can provide PR support from Singapore to Sweden United Kingdom to the United States and stopping off in Belgium, France, Germany, Israel, The Netherlands and Poland along the way.
In tech comms at least, you don’t need to be big to be clever… just clever.

Gorgeous pic courtsy of  sit means sit

Tuesday, 9 February 2016

Happy 5th freelance birthday to me

elliot age 11
A lot can happen in five years. Five years ago my 11 year old little cutey baked cakes and gave freely of his cuddles and enthusiasm. Five years on and my ‘little’ cutey looks down on me in disdain while raiding the fridge and giving freely of his criticism. He loves me really - it’s just a phase right?

And so too has the freelance life grown up. On the client side we have really found our niche now – tech startups, the way we work combined with our business model make us a great fit for the nimble and ambitious startup. None of us have the appetite for long meetings or long emails – we all just want to get stuff done! Most recently our client work was short-listed for an award, for a PR campaign we ran in the public sector. And I confess it feels good to be ranked up there alongside the more established agencies.


elliot, coming up for 16
It’s gone from being just me to a tight little collective of PR Pros, Analyst relations peeps, designers, creatives and copywriters, working together and playing to our strengths.

But it’s grown bigger in all the right ways, while holding onto the core freelance premise, which is no premises at all! 


Proud to say CommsCrowd HQ is still my former dining room and therefore we still have no need for a receptionist, an IT team, an office manager, an HR team or an accounts department. Just outlook, dropbox, google docs, and some wicked spreadsheets (a personal forte). The only expansion our'office' has seen is the addition of another dog.

new girl Tullah 
with founding team member Moby
In addition to the bulking up of expertise, the other fantastic side of forming the freelance collective is that it offers the opportunity for each of us to develop outside of the world of comms. Whether it’s renovating a 300 year old cottage, bagging munros or learning to surf.



I’ve really got into the talent development element of PR and I’m now an associate lecturer for Westminster University and The London College of Communication. College days are the best days, I get an enormous amount of satisfaction nurturing the next generation of young ones and helping them prepare for the world of work.

And when you feel supported by a brilliant team; when you genuinely warm to your clients and get a kick out of every campaign that delivers; when your pockets are over flowing with psychic income and you’re still learning and still evolving - well then there’s no reason to stop. Here’s to the next five years!

If you want to read of how the other years went you may enjoy these posts too:

year 4
year 3
year 2
year 1
month 1