|Global comms, it ain't no job for a lone dog!|
When you go freelance, you quickly realise the limitations of what you can competently do and therefore the nature of the projects you can take on. So then, if you're smart, you collaborate playing to your strengths working with others similarly smart but with complementary skills. Here at the Comms Crowd we have been sublimely happy in that phase for the last few years - steadily adding interesting clients that appreciate the hands on approach and building up the merits of the crew in a wholly organic stylee, even getting nominated for an award along the way. But what does our next iteration look like?
When I founded Comms Crowd it was not to become the next Edelman or even to get into the PR Top 100. In my experience bigger does not correlate to better - not for the clients, where more can buy you less; not for the staff, unless your job satisfaction depends on the length of your job title; nor even the bottom line, impressive offices and charismatic receptionist do not come cheap.
So we have joined a network, courtesy of Manzer Communications in the US - a great fit for us and our clients.
- All the partner agencies are small independents like ourselves so we know all the work will be done by senior, accountable and personable teams and the buck stops with the founder.
- All the agencies focus on tech and start-ups so little will get lost in translation – geek is geek wherever you go.
- Between us we can provide PR support from Singapore to Sweden United Kingdom to the United States and stopping off in Belgium, France, Germany, Israel, The Netherlands and Poland along the way.