|Since no one needed the PR, |
she gave the office a revamp
In the next village there lived the most charming and charismatic inventor you could ever hope to meet. He also had to catch the bus to visit the local ironmonger, who he had commissioned to make some more phalangees, a critical component in his latest invention.
Well, it must have been fate, for on that day, these two jovial people just happened to sit next to each other. Both of them being out-going types, in possession of exceptional social skills, they soon fell into a happy rapport. In no time at all the earnest inventor was telling the curious journalist all about phalangees and their properties in an extraordinarily level of detail. The journalist had all the time in the world to listen to the long list of features that each permutation of phalangees delivered; indeed he was gripped. Having both missed their stops, they were now walking companionably back into the village together and the journalist used his psychic skills to ascertain the unique business benefits that phalangee-based engineering could deliver to his readers.
Well, the inventor was somewhat overcome and demurred, “I say old chap that’s terribly decent of you, but do you think you might wait a while before you write anything as I now realise I'm not quite geared up for discovery just yet?”
The journalist nodded solemnly, and true to his word the story was published quite some time later, once the inventor had taken his suit to the cleaners, decided on his company logo and got the phalangee-based product range to stop blowing up.
Yeah, like that happens all the time!
If it did there might be no need for PRs to help companies articulate their offering in a coherent way that delivered compelling copy to the media. But it very rarely does and and making it so is sometimes a thankless task. But the second most stressful career?
All jobs have a level of stress associated with them and in PR I think we might secretly like it, it's nice to be needed.