Friday, 18 November 2011

On working with the brains you've got


Really it's time to stop thinking about what you can't do and make sure you tap into what you can do...


The most perplexing thing about writing this blog, is not coming up with the ideas or the opinions, or creating the content and making it interesting and engaging - but noticing days after I've posted something, that it’s full of typos. A recent blog post saw me pen the phrase, ‘pig picture thinker’ for heaven’s sake! 

Apparently the creative brain doesn't go a bundle on attention to detail. And I really struggle with the detail, to be honest I don’t even see the detail. Does this make me stupid? I’d like to reassure you it doesn't it’s just my brain works very differently to your brain and your brain works very differently to the person you sit next to, or at least we should hope it does.                                                                   

In the words of Groove Armada: “If everybody looked the same, We'd get tired looking at each other.” Usually in team of people you get a great mixture or analytics, inventors, empathisers and doers so why not just let each person do what they like doing best and stop bemoaning that the most organised person in the room is not so hot at brainstorming or your most creative copy writer can never get to a meeting on time. Let people be what they want to be and great things can happen.

The trick is to understand how your brain ticks and how to get the best out of it and then surround yourself with people that tick to different rhythms so between you you have the surround sound sorted.

Nicky Imrie, co-founder of the PR Network explains a recent profiling session we did together…Are you playing to your strengths?

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