Saturday, 3 May 2014

Karma, the best client you can have

On how being kind can be good for your career. Really!

Yeah Baby!
Recently I was asked how I got started as a freelancer.
“Oh it was Karma really,” I replied.
And this greasy sort sidled up.“Who’s Karma?" He said. "Are they hiring?”
Come to think about it, maybe ‘they’ were:

See, it all started when I was agency side... Once a year I would host a day for visiting US students. It started off as a favour for a client, but we loved engaging with the students, so sunny and bright 
and we became a regular stop on the US tour. And this lone kind act, helped counter-balance those days when I used to lock myself in the office bathroom and recite, "I'm not paid to be popular," before marching back out there to rain on someone's parade.

A few years passed, then one day in 2010 the US tour organisers asked me if I knew of a senior comms consultant that could head up a London internship programme for media post grads for The USC’s Annenberg School of Communication and Journalism

And I thought, that could be me that could…

And within a week of resigning I was jetting off to LA

So that became my first freelance contract, going to LA and working with the sunniest people on the planet. We are on our fourth contract now and it’s one of the most satisfying projects I have. But it doesn’t stop there...

As a result of that work, I gained a great understanding of the whole PR landscape, not just my bit. I also experienced first-hand how incredibly difficult it was to secure internships in our sector. So I volunteered my services with the Taylor Bennett Organisation  to share what I had learned with our home grown talent, helping the trainees prepare for their first roles in PR. I have been working with TBF for the last three years now, and I love it. I stay in touch with many of the trainees and it’s a huge buzz watching them develop and succeed in their careers…

And it didn't stop there, either.  Chuffed to announce The Comms Crowd has just taken on our very first freelance junior. A TBF alum! You can only imagine what a difference she has made to the team, and by all accounts she’s pretty happy to be working with us too, being able to execute agency-calibre work but with the freedom of the freelance lifestyle.

But wait! There’s more! Courtesy of a recommendation from another TBF alum we have a new client, which is great of course, but this client happens to be the UK’s foremost skilled volunteer and charity matchmaker and itself is a massive force for good. In the UK alone GWYGA has enabled professionals working in IT, Finance, Marketing and HR to donate £12 million worth of their time to some 3,000 charities around the world. 

And now we are helping out with the PR around that, spreading the word, which has to be a very good thing right?

Thank you Karma, a pleasure doing business with you.


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