Thursday, 9 February 2017

It’s stress Jim, but not as we know it

On my sixth anniversary of being a freelance PR...
Boldly splitting infinitives


The evolution continues: from lone freelancer, to collaborator, to creating the collective to now (albeit cloud-based) looking like a proper little PR agency with around eight retained clients and working with a regular crew of four senior and two junior PRs.

We all had a team meet a few weeks back and a common thread was the lack of stress around the job. (And yet when you go freelance it feels positively perilous, I still remember the early weeks lying in the dark staring at the ceiling mentally muttering g ‘oh god I think I’ve ruined my career’).

But what the crew were referring to is the complete lack of that type of stress that distracts you from getting the job done: someone checking on your timekeeping, the commute, the juggling of personal appointments, the annual leave quotas, the pre-occupation with promotions, job titles and perks, the jockeying for position, the vying for the boss's favour - there is none of that.

The only stress is that of doing a good job for the client.

But here’s the thing - when you work for yourself the sense of ownership and personal responsibility is absolute, so every project, without exception, has to go well, in fact better than well, it has to be the very best you can get it.

So that client stress goes deep.

And even though at ‘the crowd’ we share everything, it’s still all too easy for perfect storms to occur… Like when in the space of one week we had not one but two of our beloved start-ups announcing funding, which in our world is a huge deal and requires an immense amount of logistics and planning, working with all the financial PR agencies, the fund providers and pitching to media in multiple sectors. And as luck would have it, in the same week it was end of module live assessment time for the class I teach at Uni… Nothing to be done but to disappear under the strain for six weeks and know you aren’t coming up for air until every stone is turned. And possibly I was a bit over  emotional at the end of it.

So yes, freelancing can be stressful, but the sense of ownership, and of personal pride in work well done without any of the friction that comes with a ‘proper’ job, continues to make the freelance life entirely net positive.



If you want to read of how the other years went you may enjoy these posts too:

year 5
year 4
year 3
year 2
year 1
month 1



Image credit: Publicity photo of Leonard Nimoy and William Shatner as Mr. Spock and Captain Kirk from the television program Star Trek. NBC Television. Public domain via Wikimedia Commons.



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