|Pitching for work - it's still a pitch|
But over the years I have been contacted by quite a few individuals hoping to join the gang and not all of them made such a brilliant first impression.
Here’s my top five mistakes to avoid when pitching your freelance services:
1) Telling me (in some detail) how much you hate your 9 – 5. Firstly I don’t care, secondly we don’t do negativity in pitches EVER, thirdly it demonstrates no commitment to freelance.
2) Telling me how (in more detail) you can’t get any work and you're dying of starvation. Firstly I still don’t care, secondly one can only assume you are crap at what you do.
3) Clearly not understanding what we do, who we are, who we work for we are B2B tech if you are not B2B tech it's not a good fit, honestly. Sending me some vanilla pitch about my ‘organisation’ has me pressing delete before we even get to kind regards.
4) Not demonstrating you have the four core skills: client management, content production, media relations, social media management. The rest is neither here nor there. And by demonstrating I mean send me a link to something you’ve written send me coverage show me a channel that you run…
5) Taking too long to tell me anything at all – this is a pitch right?