I began my comms life serving six years in-house, first at fintech mavericks, Caplin and then onto The City to head up European PR for SunGard Trading and Risk. In 2001, I jumped to Metia, (formerly Write Image) the integrated marketing agency, as an account director. This became my spiritual home for the next ten years, working with great people and learning from experts in every field. I worked with a huge range of clients on a variety of PR, AR and marketing projects and was the creative director for five award-winning campaigns. From 2008 to 2011 I headed up Metia’s Influence division for London and New York. A big Sunday Roast of a job and possibly a little too big for a single mum albeit with a very understanding child.
So early 2011, I flipped our lives and went freelance. Brave or crazy, only time would tell. But what a pleasure it was to walk the dog instead of tackle the daily commute, to hold client meetings in cake shops and to greet my son at the end of his school day, even if it was to bark, “Hello, don’t talk to me, I’m busy, and take your shoes off.”
In 2012, having acquired a taste for freedom but missing the joys of collaboration, I formed The Comms Crowd, a collective of senior freelancers all specializing in B2B tech comms but with complimentary skill sets. This seems to work very well, I get my collaboration fix, our clients get several experts for the price of one, and several comms experts have been saved from having to tackle the DIY, mow the lawn or clear out the garage, because they have extra client projects.
Yes but, is she any good?
I am an accredited member of the CIPR with deep sector knowledge of B2B tech, fintech, crypto-currencies, public sector tech. My clients pull me in to help with their PR strategy and outreach and copy writing requirements. No rest for the wicked then, nor the reasonably priced. I don’t seem to add much value to the ‘me too’ brands but I am deeply appreciated by the start-ups and the challenger brands or those firms looking to find an authentic voice.
I am genuinely committed to developing the industry’s next generation of talent. Since 2011 I have been retained by the Annenberg School of Journalism and Communication at the University of Southern California, working with its graduate students in PR and journalism. I am an active and long term supporter of the Taylor Bennett Foundation and contributed to the book ‘How to get a job in PR’. In 2014 I began working with Westminster University as an associate lecturer in PR and in 2015 I also was engaged by the London College of Communication to lecture on the BA and MA courses in PR.